Kathryn Williams

Washington D.C. | (904)-502-2320 | kathryncwilliams298@gmail.com


I am a designer of delightful and innovative products with a background in marketing, non-profit operations, and education. I have exceptional attention to detail, a commitment to lifelong learning, and a passion for problem-solving, innovative design, human connection, and user-centric solutions.

EXPERIENCE

MARKETING & COMMUNICATIONS DIRECTOR

FRIENDS OF THE AMERICAN UNIVERSITY OF AFGHANISTAN

August 2022 - Present

WASHINGTON, DC

  • Redesigned the FAUAF website with a focus on usability, consistency, mission promotion, and donor retention
  • Designed and published impact reports, infographics, and event materials
  • Oversaw organization’s transition to Funraise, a CRM tool utilized to streamline the donation process, automate tedious labor, simplify event procedures, and publish sophisticated stand-alone sites
  • Revitalized MailChimp marketing campaigns, crafting emails for an audience of 2,000+ contacts, resulting in a new donation revenue stream and a 25% increase in email engagement
  • Maintain an extensive database of donors, analyze donor data for targeted outreach, and manage donor communications

DEPUTY CHIEF OF STAFF

FRIENDS OF THE AMERICAN UNIVERSITY OF AFGHANISTAN

October 2021 - August 2022

WASHINGTON, DC

  • Spearheaded the construction of a database to monitor relocation of American University of Afghansitan alumni which served as a central resource for the university
  • Utilized research and communications skills to cultivate new donors and developed marketing strategies and materials that improved engagement

SUMMER ASSOCIATE

FRIENDS OF THE AMERICAN UNIVERSITY OF AFGHANISTAN

July 2021 - October 2021

WASHINGTON, DC

  • Aided in the evacuation and relocation of AUAF students following the fall of the Afghan government in August of 2021
  • Managed FAUAF’s social media presence and website

POVERTY STUDIES RESEARCH INTERN

AMERICAN ENTERPRISE INSTITUTE

Summer 2020

WASHINGTON, DC

  • Analyzed and researched housing, education, and school re-opening data amidst the pandemic
  • Wrote published summaries for AEI's child welfare and education podcast, "Are You Kidding Me?"
  • Provided daily briefs of relevant news and reports to the AEI team

OFFICE & TEACHING INTERN

STEPPING STONES SHANGHAI

Summer 2019

SHANGHAI, CHINA

  • Assembled English teaching materials to be sent to under-resourced schools in and around Shanghai
  • Taught English to classes of 20-30 elementary students in schools just outside of Shanghai, China

EDUCATION

GEORGE WASHINGTON UNIVERSITY

UX/UI BOOTCAMP

May 2023 - November 2023

REMOTE

WASHINGTON & LEE UNIVERSITY

BA in POLITICS | MINOR in POVERTY & HUMAN CAPABILITY STUDIES

August 2017 - May 2021

LEXINGTON, VA

EPISCOPAL HIGH SCHOOL

August 2014 - May 2017

ALEXANDRIA, VA

SKILLS

TOOLS

  • Figma
  • HTML 5
  • CSS
  • GitHub
  • VS Code
  • Bootstrap
  • WordPress
  • Elementor
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • MailChimp
  • Canva
  • Funraise
  • Excel
  • Blackbaud Raiser's Edge
  • JavaScript (familiar)
  • Adobe InDesign (familiar)
  • R and SPSS (familiar)

PRODUCT DESIGN

  • Web Design
  • Information Architecture
  • Mobile App Design
  • User Research
  • Design Thinking
  • Print Design
  • Data Visualization
  • Usability Testing
  • Interaction Design
  • Wire-framing
  • Prototyping
  • Video Editing

NON-PROFIT

  • Non-Profit Operations
  • Donor Management
  • Event Planning